HDS standardizes the way Hood Intelligence looks, writes, labels status, presents evidence, and ships enterprise interfaces across the website, Terminal, Passport, Research, API, and future products.
The brand is black, gold, mono, evidence, and restraint. Gold is used for action and verified emphasis, not decoration.
Ink#070705 · page background
Panel#14110a · cards/widgets
Hood Gold#d4a017 · primary action
Bright Gold#e8bd3a · emphasis
Cream#d8d3c5 · body text
Muted#8a8270 · secondary text
These are the core units for every Hood surface.
Live Beta Roadmap Research Blocked
A status pill is a promise. Never decorate above verified state.
Use for sourced data, methodology notes, and trust claims.
No source, no claim. Blank beats fake.
All products use the same structural grammar so customers feel one company everywhere.
Hero → proof → why → platform → flagship product → supporting products → trust → developers → pricing → corporate footer.
Problem → buyer → product → workflow → evidence → pricing → demo → docs → support.
Question → methodology → live data → findings → limitations → reproducible links.
Business pain → economic cost → solution architecture → pilot plan → proof requirements.
Use layers, not buzzwords. Applications sit on HIOS; HIOS sits on data; data sits on infrastructure.
| Rule | Use | Avoid |
|---|---|---|
| Evidence first | "Verified sales show..." | "Our AI believes..." |
| Status honesty | LIVE / BETA / ROADMAP | Vague "coming soon" claims |
| Enterprise tone | Short, declarative, measurable | Hype, slang, inflated claims |
| Uncertainty | "Valuation pending — insufficient closes" | Made-up confidence scores |
| Platform claims | "Same engine, new adapter" | "Every industry solved" |
Copy these custom properties into every Hood site and product CSS.
:root{
--ink:#070705; --panel:#14110a; --line:#1c1810;
--gold:#d4a017; --gold2:#e8bd3a;
--cream:#d8d3c5; --muted:#8a8270;
--green:#34d399; --yellow:#e0a94a; --blue:#6db3ff; --red:#f87171;
--radius:12px; --wrap:1120px;
}